Creating a Global Leader in Lottery and Gaming
Intralot and Bally’s have entered into a strategic agreement, through which Intralot and Bally’s International Interactive Business (BII) intend to join forces. This transformative step marks a significant milestone in our growth strategy and will lead to the creation of a global technology and services provider in the Lottery and Gaming markets.
Uniting Strengths to Deliver Greater Value
The combination of Intralot and BII brings together two established players in the lottery and gaming sectors to form a financially robust company with a solid capital structure, sustainable cash flow generation, and a greater scale to expand its market reach.
BII is a globally recognized multi-brand iGaming operator with a strong track record of market share and product innovation. As one of the leading online gaming operators in the UK, its international operations focus on regulated European markets. The division is widely respected for its regulatory leadership and advanced practices in responsible gaming and player protection.
By bringing together our world-class lottery platforms with Bally’s cutting-edge technology – powered by Vitruvian, their next-gen customer data platform – we are creating a truly seamless, data-driven, omnichannel player experience. This powerful integration elevates both our online and retail offerings, unlocking real-time insights, optimized marketing and personalized engagement through advanced AI, machine learning, and analytics.
With a highly complementary technology stack, we can now deliver unified player journeys across all gaming verticals, while meeting business and regulatory requirements across all regions. And for us, this is more than just technology. It’s about combining expertise, experience and talent. Together, we will sharpen our competitive edge, drive innovation and open exciting new opportunities for global collaboration and career development.
This acquisition reflects Intralot’s vision to better serve its customers and partners around the world while evolving to deliver even greater value to all stakeholders.
Read more at our press release
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