New Strategy

WLA New strategy

A decision was taken at the WLA Executive Committee meeting in Vancouver in 2022, to develop a new strategic plan, which will enable WLA to better serve its global membership.

Over the course of 2023, the plan was duly developed and approved by the WLA Executive Committee when it met in Bangkok, Thailand. The new strategy will be rolled out from 2024 to 2028.

Our key strategy imperatives

Build and develop our value proposition

We must ensure our value proposition is distinct yet complementary from the regional associations, promote awareness of it and track its effectiveness, so that we keep evolving in a positive manner.

Uphold industry integrity

We will continue to evolve our security and responsible gaming standards, and certification to increase uptake.  

Other possible initiatives include establishing a center of knowledge and information on combatting illegal gaming, and promoting and raising awareness of sports integrity among WLA members who offer sports betting.

Provide expertise on relevant topics

We will establish a process for identifying key topics and how to proceed with the development and presentation of intelligence and knowledge. This could include building subject matter networks across regions for relevant topics; expanding the WLA Academy to include virtual short-form events, or refining communication of the WLA Global Lottery Data Compendium.

Evolve good corporate citizenship

We will promote a responsible gaming and security “culture” across the lotteries and sports betting ecosystem, comprising all related organizations and industry at large, as well as underscoring the positive impact that WLA membership has had on global societies.  

We will also develop guidelines and best practices for CSR, ESG, Electronic Data Interchange, and sports betting operations.

Other ExCo decisions: WLA welcomes new members

The WLA Executive meeting in Rio de Janeiro, Brazil was held in coordination with the CIBELAE Responsible Gaming Seminar, while the October meeting in Bangkok, Thailand in October, was timed with the APLA Regional Conference.

Over the year, the Executive Committee approved four new regular members, two associate members as well as new Platinum Contributor Intralot and Gold Contributor OpenBet.

New Members

Enhancing member support

As our industry advances and evolves, we will continue to face new challenges which require more action and collaboration with diverse partnerships. The strategic plan framework will be an invaluable resource, which can be built upon, and adapted as required, for the benefit and future of the WLA.

The new WLA strategic framework has given WLA the opportunity to revisit its purpose, vision, and mission, and to formulate the actions required to achieve these higher order objectives by providing value to our membership-base by means of the WLA services.

Approved committee member nominations

The Executive Committee approved the following nominations:

ILBC

Charmaine Mabuza, CEO of Ithuba Holdings, South Africa, became a member on the Illegal Lotteries & Betting Committee (ILBC) and Stein Langberget, Norsk Tipping, Norway joined the ILBC expert group.

CSRC

CSR Committee member, Sarah Taylor, Executive Director of the Hoosier Lottery was appointed as Chair of the CSR Committee.  

Other new members included Jan Karas, CEO of OPAP, Greece, and Omar Kadiri, MDJS Morocco, who was nominated to the CSR working group.

SRMC

The SRMC welcomed Yeo Teck Guan, Singapore Pools, Singapore to its technical group on Security (F1); Nathaniel Soo Chang Hao, Magnum Corporation, Malaysia, to its technical group on Risk Management (F2), and Gunnar Ewald, LOTTO Hamburg, Germany, to its technical group on certification and auditors (F3) and the group on communication and awareness (F4).

Further, SRMC Committee member, Fabien Marechal, International CISO of groupe Française des Jeux, became the SRMC Vice-Chair.  

ULIS Executive Committee

Chee Weng LAM, Singapore Pools, Singapore, and Stéphane Fraser, Loto-Quebec, Canada were nominated as WLA representatives to the ULIS Executive Committee.

World Lottery Summit 2024

Preparations began for the World Lottery Summit (WLS 2024) to be held in Paris, France in October. Together with the lottery host, groupe FDJ, WLA developed a booth for the November CIBELAE Congress, to promote WLS 2024.  

Additionally, the event venue, accommodation, and website management system was decided.

WLA Audit Committee

The Audit Committee establishes the audit mandate and meets with an external auditor to obtain their report on a yearly basis. The Committee reported its successful completion of the 2022 audit which was approved by the Executive Committee. The 2022 results include the financial results of the World Lottery Summit held in Vancouver.

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Current Executive Committee

Elected members of the WLA Executive Committee

Regional Association Representatives

Immediate Past President