Executive Committee

New Strategy

WLA New strategy

A decision was taken at the WLA Executive Committee meeting in Vancouver in 2022, to develop a new strategic plan, to enable WLA to better serve its global membership.

Over the course of 2023, the plan was developed and approved by the WLA Executive Committee in Bangkok, Thailand. The new strategy roll out will run from 2024 to 2028.

Our key strategy imperatives

Build and develop our value proposition

We must ensure our value proposition is distinct yet complementary from the regional associations, promote awareness of it and track its effectiveness, and keep evolving in a positive manner.

Uphold industry integrity

We will continue to advance our security and responsible gaming standards, and certification to increase uptake.

Other possible initiatives include establishing a center of knowledge and information on combatting illegal gaming, and promoting and raising awareness of sports integrity among WLA members who offer sports betting.

Provide expertise on relevant topics

We will establish a process for identifying key topics and how to proceed with the development and presentation of intelligence and knowledge. This could include building subject matter networks across regions for relevant topics; expanding the WLA Academy to include virtual short-form events, or refining communication of the WLA Global Lottery Data Compendium.

Evolve good corporate citizenship

We will promote a responsible gaming and security “culture” across the lotteries and sports betting ecosystem, comprising all related organizations and industry at large, as well as underscoring the positive impact that WLA membership has had on global societies.

We will also develop guidelines and best practices for CSR, ESG, Electronic Data Interchange, and sports betting operations.

2024 – initiatives delivered

In 2024, we began to communicate and promote the WLA strategy and its benefits.

We developed the following WLA video, which elaborates our purpose, vision and mission.

We promoted the new strategy on social media, the blog, WLA magazine, and our website. insert video from here:

The key areas of focus aim to:

Further develop a clear value proposition that is distinct from that of the Regional Associations, while being complementary to each other.
Strive to uphold industry integrity by continuing to expand and fine-tune our security and responsible gaming standards and certifications with increased participation.
Provide expertise on relevant global topics.
Reinforce good corporate citizenship.

‍Key opinion leaders who were part of the strategy development group, created a video to promote the new strategy, describing the benefits it will provide in their respective regional markets, which was run at the WLA booth during WLS 2024, Paris, France.

2025 – initiatives delivered

Strategic Plan Initiatives

Initiative 1.1	Assessment	Status
Action A-G ✅	Inventory of services the 6 Associations offer alone and those offered together. Analysis presented at October meeting	Completed
Action H ✅	Inventory of Members’ offer and corporate structure. Mandate given to IT provider. Information are into the DB of the compendium. Front end side has not progressed as it was dependent on the UDC initiative	Ongoing
Action I ✅	Socialize the Strategic Plan to members. Communication Plan content – developed Execution from May to October.	Completed
Action J ✅	Stakeholders Interviews Done (contributors; Regional Associations)	Completed
Action K ✅	Member survey Regular and Associate members Mandate given to Level5 Findings & Analysis presented at the ExCo in October	Completed
Initiative 1.2	Establish tracking for WLA value proposition, evolution & perception
Action A-C+E ✅	Lotteries who don’t attend seminars. From results of survey questionnaires analysis underway.	Ongoing
Action D ✅	Propose tailored solutions to boost participation. Webinars – revised scholarship program. Potential new seminars depending on the needs (i.e. sports betting and RG for Brazil).	Ongoing
Initiative 1.3	Develop and execute nuanced regional approaches to member acquisition and engagement using local champions
Action A ✅	Better position WLA as “expert in global issues: Combating illegal gaming - work with the University of Lausanne	Ongoing
Action B ✅	Promote value of services and usage of Compendium, Magazine, Papers Blog	Ongoing
Action C ✅	Build familiarity in North America Global data collection initiative RG program WLA break-out session at the next NASPL Conference in September	Completed
Action D	Propose: tailor solution (content, cost sensitive(online), engagement)	Ongoing
Initiative 2.1	Establish and promote a centre of knowledge and information on combatting illegal gaming	Status
Action A ✅	Research Analysis with the University of Lausanne	Ongoing
Action B ✅	Regional Associations coordination Reseller Analysis	Completed
Initiative 2.2	Evolve both standards and certifications drive uptake with Regional Associations coordination	Status
Action A-RG ✅	Contract with Digital RG – Identify buddies, liaise with level 1 lotteries. Done	Completed
Action B ✅	Analysis of EL/NASPL/WLA certification programs. Presented at the meeting in October.	Completed
Action C ✅	Solution to outcome impediments and offering. Work in progress with MUSL for US lotteries. Timeframe extended to 2027. Evolution of Standards. Approved at the GM in October.	Ongoing
Initiative 2.3	Promote and raise awareness of sports integrity among WLA members offering sports betting
Action A+D ✅	Database of WLA members offering sports betting, if are or aren’t ULIS members and what products offered by members and region.	Completed
Action B ✅	Understand why not ULIS member and follow up actions (action 1.1 K) Survey completed. Sent to 29 members and received 20 answers. 8 members have shown interested in knowing more about ULIS services Detailed findings submitted at the October ExCo meeting	Completed
Action C ✅	Raise ULIS awareness at Executive Committee Presentations at meetings Ongoing	Ongoing
Initiative 3.1	Establish Process to ID topics, raise to Executive Committee and decide how to proceed
Action A ✅	Adopt governance chart on setting procedures and criteria to ID topics	Completed
Action B-C ✅	Standing item at sub-committees and Executive Committee meetings Integrated into the WLA ExCo Agenda	Completed
Action D ✅	Engage Contributors and Regional Associations to ID topics of potential interest. Done - Meetings took place in December and April, September and October Next meetings March 2025	Completed
Action E ✅	Socialize chosen topics (webinar, website, social media) New WLA video was socialized in august KOL video socialized at the WLS in Paris.	Completed
Initiative 3.2	Build subject matter networks across regions
Action A ✅	Set up RG subject specific network page Feature is in place through the WLA website	Completed
Action B ✅✅✅	Create network for RG – subject matter experts ID of network members, establish network page, populate each section – Done Launch done in September Encourage member to use. (Socialize)	Completed
Initiative 3.3	Expand Academy to include virtual short-form events and programming focused on key topics and emerging issues and catalogue in a library
Action A-D ✅	Create Webinars to promote the new WLA Security Standard, WLA RG Standard, WLA work on Combating illegal gambling and WLA Compendium and Unified Data Collection in collaboration with Regional Associations Populate Security Content Hub with WLA-SCS and security content. Populate RG Content Hub with WLA-RGF and RG/CSR content. Populate IG Content Hub with Combatting illegal gaming content.	Completed (webinar in Latina America, Africa, etc.)

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