WLA publishes key research on emerging adults
Recognizing both the potential of this next generation of players, and the risks that may surround them, as part of the new Corporate Social Responsibility strategy, in 2025, the WLA partnered with the East Carolina University (ECU) Gambling Research and Policy Initiative and launched a dedicated microsite entitled Reaching Emerging Adults.
In this issue we discover the new ECU research (29 articles), from the five WLA global regions that looks at what kind, where, and how much young adults gamble, as well as why and how this differs in different countries.
The need for authentic, human communication
We also learn important lessons from the WLA and EL Marketing Seminar in Barcelona which explored the importance of content and communication and the move away from AI generated messaging back to authentic human stories.
Hana Barochova, Head of Category Management - Lotteries, at Allwyn International, discusses rethinking how to craft and communicate the message with trust as the basis.
Tips for responsible gaming certification and implementation
Achieving WLA responsible gaming certification and embedding responsible gaming measures across lottery and sports betting activities contributes towards protecting all players, including emerging adults.
Sandra Conde, General Manager at Banca de Cubierta Colectiva de Quinielas de Montevideo, (LaBanca), Uruguay, discusses how the lottery achieves responsible gaming, through the game design process and what that comprises.
Anne Pattberg, Chair of the Independent Assessment Panel, comprised of international CSR experts who review all RG submissions and forward their certification recommendations to the WLA, offers useful tips for successfully achieving WLA RG certification.
We revisit our Retail Mystery Shopping: Preventing Underage Play webinar organized together with DigitalRG.com that dealt with the complexity of age verification for highlights and examples from WLA lottery members in Asia / The Pacific, Europe and North America.
Updates from industrysuppliers
Our industry is greatly supported by suppliers who understand the needs and goals of our members and work to deliver products and services that evolve with the times and help them achieve this.
In this issue, they discuss the:
- Evolution of instant gaming aroundthe world
- Modernization of the lottery retailexperience
- Challenge of engaging younger adult audiences while retaining loyallongstanding players
