Standout Performers
Based on results reported by lotteries worldwide, eInstant jackpot games are quickly becoming standout performers, delivering powerful performance while reshaping how players engage with lotteries.
Here are just some of the key benefits that lotteries are experiencing:
- Player Engagement Growth: Lotteries have reported increases in active and registered players. The appeal of these games spans diverse audiences, engaging the interest of casual players and VIP members alike. With innovative design and frequent rewards, including Free Turns, Free Bonus Symbols, and multi-tier jackpots, they deliver experiences that a range of players enjoy.
- Revenue Boosting Impact: eInstant jackpots are contributing a substantial share of iLottery revenue, with some lotteries seeing eInstant jackpot games accounting for more than 30% of their total iLottery earnings.
- Sustaining Player Engagement: By incorporating fresh themes and game designs, dynamic features, and expanding jackpots, eInstant jackpot games keep players intrigued.
Amplifying Impact
What sets the most successful eInstant jackpot game implementations apart? Brightstar Lottery’s Player Marketing Services team partners with lotteries to implement strategies that amplify the impact of their eInstant jackpot games, ensuring they achieve long-term success rather than just short-lived excitement. Here is how they’re doing it:
- Personalized Marketing: Tailoring communication to specific player groups drives higher participation rates. Personalized emails, targeted ads, and custom promotions ensure every player feels valued and engaged.
- Visible Jackpot Promos: Jackpots are front and center in successful campaigns. By prominently displaying jackpot amounts on banners, ads, and promotional materials, lotteries keep excitement levels high and maintain player focus.
- Multi-Channel Campaigns: The most successful lotteries maximize their reach by using all available tools. From email campaigns and social media posts to in-app notifications and website promotions, these campaigns ensure every new game gets the attention it deserves.
- Milestone Celebrations: Providing timely updates on jackpot progress keeps the momentum alive. Whether it is nearing a record-breaking prize or celebrating a big win, players stay informed and engaged with every milestone.
Sustainable Gameplay at the Core
The best of these games are designed with sustainable gameplay at their core and balance vibrant, dynamic designs with mechanics that engage players thoughtfully. They channel the excitement of a big win and the enjoyment of unlocking loyalty rewards while ensuring a focus on responsible gaming principles and sustainable player experiences.
In addition to Elephant King Jackpots and Lucky Coins, Brightstar Lottery’s eInstant jackpot portfolio currently includes Cleopatra Clusters Jackpot, Wolf Ridge Jackpots, Cats Jackpot, Jackpot Gold, and more, all developed with a focus on these leading practices.
Essential Tools for Lottery Growth
From record-breaking product launches to sustained increases in revenue, eInstant jackpot games are proving their worth as essential tools for lottery growth. Whether used to refresh the game portfolio, drive more revenue, or retain players, these games can help transform an iLottery strategy.
Want to learn more? Read the full Case Study to explore how lotteries are achieving new benchmarks, implementing best practices, and unlocking unprecedented growth with eInstant jackpot games.
