EveryMatrix was selected following a competitive tender process to provide the Betsson Africa brand with a suite of bespoke turnkey platform technologies, including front-end development, across casino, sports, player account management, payments and affiliate management.
Together, these core elements support scalable and compliant operations for tier-1 regulated iGaming operators and lottery brands.
EveryMatrix has experienced a record year for new, tier-1 regulated business. Its transformative, customer-centric turnkey platform solutions are being increasingly selected by major global brands and lotteries across Africa and the rest of the world to power and grow operations, solving complex challenges and taking businesses to the next level.
The provider’s bespoke solutions include dedicated teams for every tier-1 go-to-market project with its platform technology offering scalability as volumes grow; ‘always-on’ reliability; flexibility with easy integration; and zero future legacy issues due to the platform’s continual evolution.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets.
“EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
