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Expanding presence in Germany – eInstants now live at Lotto Baden‑Württemberg

May 26, 2026
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Fennica Gaming, a leading provider of innovative lottery entertainment, announces the successful launch of its first interactive games with Lotto Baden‑Württemberg, a trusted state lottery serving millions of players in southwest Germany. The collaboration marks for Fennica a significant step in bringing a modern and player‑centric experience to the German lottery market while maintaining the highest regulatory standards.

HELSINKI, 26 May 2026

The rollout of the interactive game takes Lotto Baden‑Württemberg’s digital product portfolio to the next level. Until now, Lotto Baden‑Württemberg has successfully offered digital versions of its popular instant products; with Fennica Gaming, the portfolio now expands to include engaging content designed to meet today’s players’ preferences.

“We are happy moving forward with our strategic market expansion. This partnership adds another major German lottery to Fennica Gaming’s growing European footprint. We have had good connections with Lotto Baden-Württemberg for a long time and now it led to this mutually desired outcome,” shares Joni Hovi, SVP Customers & Marketing at Fennica Gaming.

The cooperation was characterized by close alignment and efficient joint execution between teams. Fennica Gaming’s flexible architecture enabled a straightforward rapid technical onboarding, enabling Lotto Baden‑Württemberg to broaden its portfolio quickly and responsibly.

“With this cooperation, we are strengthening our digital portfolio and laying the foundation for continuous development across all platforms. Our top priority is to ensure that our offerings meet the highest standards of player protection, transparency, and regulatory compliance. In Fennica Gaming, we have found a strong partner who meets both our own requirements and those of our customers, enabling us to provide a secure and reliable gaming experience for the long term," shares Daniel Fischer, Product Manager Instants at Lotto Baden‑Württemberg.

“We’re proud to partner with Lotto Baden‑Württemberg, a highly respected and innovative German lottery. Together we’ll deliver a modern, entertaining player experience with rapid time‑to‑market, compliant operations, and simple integration. We are welcoming the Lotto Baden-Württemberg’s approach to meet the players there where they are,” explains Marcus Bischoff, Sales Director Europe at Fennica Gaming.

About Fennica Gaming

Fennica Gaming is a lottery‑born Games as a Service provider specializing in responsible, high‑performing digital lottery entertainment. With a focus on reliability, regulatory compliance, and player‑centric design, Fennica Gaming delivers scalable solutions that help lotteries evolve from classic propositions to engaging interactive experiences.

For more information please contact:
[email protected]

[email protected]

and visit fennicagaming.com OR https://www.linkedin.com/company/fennicagaming

About Staatliche Toto-Lotto GmbH Baden-Württemberg

Staatliche Toto-Lotto GmbH, based in Stuttgart (Germany), is wholly owned by the federal state of Baden-Württemberg. The history of the company began in 1948 with the introduction of the football TOTO lottery and today's classic "Lotto 6aus49" lottery followed ten years later. From the very beginning, the guiding principle was that the net proceeds from the lotteries should benefit the general public. Yearly lottery revenue in the south-west German state of Baden-Württemberg alone is around 1 billion euros.

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