This expansion marks a significant milestone in Fennica Gaming's international growth strategy and demonstrates its readiness to enter new markets in full compliance with local regulations.
A crucial step in this expansion was securing the necessary iGaming Goods or Services Supplier license from the Alberta Gaming, Liquor and Cannabis Commission (AGLC).
"The application process with the AGLC team progressed well, and we felt strong support from them. I also believe that operating only in licensed markets with licensed operators creates a strong foundation for our expansion journey," states Timo Kiiskinen, who led the licence application process. "We can now begin operations with Betty in Alberta, and we are very pleased to do so.”
"We have had a very successful and enjoyable collaboration with Betty, so when they asked if we would join them in their expansion to Alberta, the answer was a definite yes," says Joonas Tirkkonen, Sales Manager at Fennica Gaming. "We were well-prepared for this market opening and are thrilled to launch our games with Betty during the very first week of regulated operations. It's an exciting time for the Canadian market, and we're proud to be part of it from the start."
The partnership is also highly valued by Betty. Paraskeva Smirnova from Betty commented, "Our collaboration with Fennica Gaming has been both easy and fun. We are delighted to bring Fennica’s unique and popular game titles to the players in Alberta. We are sure the that especially the nordic themes will be loved by our Canadian players."
Fennica Gaming's entry into Alberta underscores its commitment to responsible gaming and its ability to meet the stringent standards of newly regulated markets, bringing its trusted and entertaining gaming content to a new audience of players.
