Novibet is a well-established international operator with a strong focus on regulated markets, responsible gaming, and localized player experiences. Partnering with Novibet in Mexico supports Fennica Gaming’s strategy of expanding into high-growth regulated markets through trusted operators that share its player-first and responsible gaming values.
“In our search for fresh, high-quality content, we discovered Fennica Gaming through its strong visibility and positive campaigning and reached out to explore a partnership. From the very first contact, the collaboration has been smooth and professional, and we were impressed by the quality, design, and art of the games. The launch in Mexico was delivered seamlessly, both technically and operationally, and we now look forward to bringing even more Fennica Gaming titles to our players”, says Ionas Zagaris, Novibet.
The launch with Novibet is aligned with Fennica Gaming’s strategic focus for 2026, emphasizing sustainable growth across its two main game verticals, eInstants and eCasino on regulated markets. The partnership reflects a shared vision between Fennica Gaming and Novibet: to build sustainable growth through responsible gaming, long-term player engagement, and continuous learning driven by real player data.
“This year our strategy is clear: drive focused growth in both our main verticals, eInstants and eCasino. Our expansion into Latin America, and now into Mexico with Novibet, directly reflects that strategy and our learning curve as a company. We are entering these markets to truly understand local player behaviour, and then bring those learnings back home to guide our game development. This is the only way to create future-proof games that deliver genuine value for our customers and support their sustainable business models. We are absolutely putting players first – not as a slogan, but as the foundation of how we design, launch, and evolve our content and our business operations.” says Joni Hovi, SVP Customers and Marketing at Fennica Gaming.
The cooperation with Novibet in Mexico will roll out in phases, guided by data and player insight. The first phase focuses on variety and learning.
“As we state in our value proposition, we put the players first – and this cooperation with Novibet in Mexico is no exception. In the first phase we have launched eight games, and each of them is deliberately very different. The goal is to understand the Mexican player base in depth and see which themes, mechanics, and experiences they prefer. After the initial launch and the learnings we gather, we will adjust our release pipeline and roadmap. With the knowledge we gain, we will have more informed, data-backed understanding of what Mexican players are like and what types of games they truly love. Those are the games we will prioritize and provide to Novibet and its players going forward.” says Joonas Tirkkonen, Business Development Manager at Fennica Gaming.
With this launch, Fennica Gaming continues its broader Latin America expansion, bringing Nordic-quality, responsible, and player-centric game experiences to new markets, while supporting operators in building sustainable, long-term engagement with their customers.
