Founded in 1937 and based in La Chaux-de-Fonds, Sadamel has established itself as a major industrial and technological player in the public transport and lottery markets.
The company currently deploys its solutions in Switzerland and across several European markets, leveraging proven industrial expertise and strong innovation capabilities.
Following the transaction, Sadamel becomes a subsidiary of Groupe Carrus while retaining its operational autonomy. The company will continue to be led by its current Managing Director, Jérôme Froidevaux, ensuring managerial and strategic continuity.
Complementary expertise serving innovation and performance
This strategic acquisition fully aligns with Groupe Carrus’ development momentum. It significantly strengthens its offering in self-service solutions, mobility, and automated distribution – high-growth segments driven by the digitalization of user behavior and the evolution of customer journeys.
The combination of the two companies is based on strong industrial, technological, and commercial complementarities. This alliance is expected to generate tangible synergies, particularly in terms of:
- Product innovation
- Industrial optimization
- Expansion of production capacity
- Access to new European and international markets
Both entities share a culture of excellence built on system reliability, infrastructure security, and service quality, meeting the high standards required by gaming, lottery, and mobility operators.
A strategic lever to accelerate international expansion
With this transaction, Groupe Carrus continues its growth trajectory and strengthens its international footprint. The Group further reinforces its position as a leading technology partner for numerous gaming and betting operators worldwide, notably in France, Germany, Scandinavia, Switzerland, Spain, Canada, Hong Kong, and Australia.
This acquisition marks a new milestone in Groupe Carrus’ diversification and expansion strategy, aimed at delivering increasingly innovative, secure, and high-performance technological solutions to its partners.
