Launched at the end of September, 2025, it combines the popular scratch-off experience with exciting quiz questions and is sold exclusively in WestLotto stores. It aims to attract new players that have not been reached through our existing product portfolio.
About the product
- Prize: 7 €
- Payout rate: 39,40 %
- Smallest win: 5 €
- Top prize: 10.000 €
Each Lucky Bunch set contains a unique combination of questions.
- The order of the cards is irrelevant
- Answering the question correctly does not affect the prize, the questions are only for fun
- If you find the symbol from the question card on the lucky card, you win a prize
There are 500 available quiz questions in total. The topics revolve around 90s/2000s themes, local knowledge of NRW and various topics of today.
- The QR code can be easily scanned, no registration or download required
- The picture quiz offers 5 additional questions
- The bonus symbol provides an extra chance to win
In total there are 300 available questions in the picture quiz. Each playthrough shows a unique combination of question.
Only the lucky card is required to redeem the prize. The prize is validated via the barcode. Each Lucky Bunch set has a visible serial number printed on every card to prevent players from mixing and combining sets.
Follow-up surveys and market research
WestLotto has learned that the product has been well received. It is rated positively across all age groups (so even younger and older people like it).
Customers like the new quiz mechanic and appreciate the innovative content and design.
It is reaching new customers! Approximately 19% of Lucky Bunch customers have never purchased a WestLotto product before.
The gender mix is almost 50/50.
On the question of sustainability, consumer feedback on plastic packaging is acknowledged, and R&D is already assessing sustainable alternatives.
Keeping it simple: Some customers experience difficulties understanding the game. Consistent communication and explanatory marketing activities are essential to successfully convey the game’s concept.
Visibility: Packaging-color and material were intentionally designed for high visibility and to stand out at the point of sale.
The slogan is: Scratch. Quiz. Win. We have introduced a new product category – the Scratch Quiz – to set ourselves apart from standard scratch cards.
