Through its licensing agreement with Toho International, Inc., Pollard Banknote holds exclusive rights to offer lottery partners a full suite of Godzilla-themed products, including printed tickets, pull-tab games, fast play tickets, and digital eInstants, creating powerful omnichannel opportunities.
Godzilla has captivated audiences for over 70 years, generating more than $4.3 billion in global box office revenue through 38 films. Its fanbase spans generations with 57% of fans aged 18-34 and 32% of fans aged 35-54, underscoring the brand’s broad and lasting appeal. Recent films and series have driven a strong resurgence in popularity, positioning Godzilla as a culturally dominant entertainment powerhouse with significant promotional value. With new Godzilla films slated for release in 2026 and 2027, excitement around the franchise is expected to continue building.
This cultural momentum creates a timely opportunity for lotteries to drive excitement, attract new players, and deepen emotional engagement through an immersive, bucket-list prize experience.
As the birthplace of Godzilla and one of the world’s most dynamic and popular travel destinations, Japan provides the ultimate backdrop for this premium prize. Pollard Banknote has fully designed and curated the entire experience, overseeing every detail from concept development to onsite coordination. Partners can tailor the number of trips awarded, while Pollard Banknote manages the full experience. This comprehensive approach reflects Pollard Banknote’s commitment to delivering exceptional, turnkey promotional experiences that leave a lasting impression.
Key highlights of the experiential prize include:
- Round-trip business-class airfare for two to Tokyo, Japan
- Five-nights of premium hotel accommodations at the renowned Hotel Gracery Shinjuku, famously known as the “Godzilla Hotel”. The property is instantly recognized by its iconic 12-meter-tall Godzilla head perched on the exclusive 8th-floor terrace, a striking sculpture complete with powerful jaws, impenetrable hide, and piercing eyes, accessible only to hotel guests. Select winners will also receive the rare opportunity to stay in one of the hotel’s official Godzilla-themed rooms
- A roar-worthy itinerary that immerses participants in Japanese culture and Godzilla’s cinematic legacy with exclusive guided tours of Tokyo’s most iconic landmarks and one-of-a-kind dining experiences
- Additional spending money
- A dedicated tour guide and translator
“Our goal was to design an experiential prize that truly stands out and celebrates the Godzilla brand,” said Cassandra Boyd, Director, Licensed Games, Pollard Banknote. “This Tokyo trip offers players and Godzilla enthusiasts an unforgettable combination of travel, adventure, and a touch of pop culture magic.”
With growing interest among lotteries across North America, Pollard Banknote is preparing to bring this Godzilla experience to life in May 2028, marking a bold step into immersive prizing that turns everyday play into unforgettable real-world experiences.
