WLA lottery and sports betting members work hard to deliver the ultimate player experience, which is not only about fun and entertainment.
Those who achieve certification to the WLA Responsible Gaming Framework and the WLA Security Control Standard, ensure safe, secure player environments and demonstrate adherence to industry best practices.
In our final magazine for 2025, we explore how the WLA assists members through the maintenance and enhancement of our two industry standards, the development of new tools and materials as well as events and webinars organized to provide participants with the latest best practices and industry updates and the opportunity to learn from other lotteries.
Our President, Andreas Kötter, gives an interview on some of the challenges our industry faces and the key strategic initiatives that have been delivered to reinforce the certification process for our members.
Our Executive Director, Luca Esposito provides an interesting perspective on how licensed lottery operators deliver high standards of responsible gambling to ensure that gambling regulators and stakeholders in society have confidence that the industry is committed to preventing gambling harm.
CSR Committee activities
The Chair of the WLA CSR Committee, Sarah Taylor, provides an update on the Committee’s work and new products, including Project RED, a powerful tool which allows our members to build a more Responsible Ethical and Dynamic industry, by offering resources and case studies and allowing participating lotteries to benchmark their responsible gaming activities, and interact with peers around the world.
Knowledge sharing and exchange
We get highlights from the WLA and EL CSR and RG Seminar held in Vienna, including:
- Addressing Emerging Adults – an innovative partnership between WLA and experts from East Carolina University Gambling Research and Policy Initiative, which has resulted in WLA launch of a new microsite information hub on this topic, with research and content from ECU.
- Certification updates from the DigitalRG platform.
- The circular economy and how some lotteries already contribute towards it.
We also learn more from the WLA and EL Security and Operational Risk seminar that took place in Oslo, covering:
- Good practices and third-party risk management
- AI for the gaming and betting industry
- Risk management in energy supply and maintenance services, and more.
Updates from industry suppliers
We get the latest from our suppliers on:
- Opportunities for lotteries to evolve their payment and retail technologies
- Intelligent, omnichannel lottery operations built on real-time insight, measurable performance, and seamless player experience
- Rethinking how they engage loyal players online by delivering familiar experiences in modern formats with a focus on game diversity, responsible gaming features, and player-first design.
- The importance of embedding responsible gaming principles across business functions to ensure that every decision, from product development to technology design, reflects commitment to integrity and player well-being.
