During the WLA World Lottery Summits, held biennially, WLA acknowledges and promotes the work of lottery and sports betting members, who demonstrate best industry practices in advertising, and the outstanding achievements in responsible gaming (RG), for members that have achieved certification to levels 2, 3 and 4 of the WLA RG Framework. Here are the results from WLS 2024 in Paris.
WLS 2024 Advertising Awards
The audience voted the following winners for the Advertising Awards:
Best Product Advertising broadcast on TV/cinema
(numbers games, sports betting and instant games)
Winner – Nederlandse Loterij (Dutch Lottery)
Best New Media Advertising
(ads created for distribution via Internet, social media, e-mail, mobile phones etc.)
Winner – SAZKA a.s. (Czech Republic)
Best Corporate Advertising
(TV/cinema ads that profile the organization)
Winner – Ontario Lottery and Gaming Corporation (OLG)
Best Responsible Gaming Advertising
(Advertisements that best convey a message of responsible or low-risk gambling or raise awareness of problem gambling or treatment resources.)
Winner – ITHUBA Holdings (PTY) LTD (South Africa)
The Best of the Best Advertising Award was won by the Nederlandse Loterij (Dutch Lottery) for Best Product Advertising. The Award was accepted on behalf of the lottery by the European Lottery, Secretary General, Arjan van ‘T Veer.
See all 2024 Advertising Award applicants here.
Acknowledging responsible gaming excellence
The WLA Responsible Gaming Awards cover the following categories:
Best FLAGSHIP for Level 2 RG Award recognizes members at level 2, showcasing best practices and innovation in the design of their Responsible Gaming program.
Winner – Lotería Nacional de Beneficencia de El Salvador, El Salvador
Best FLAGSHIP for Level 3 in Responsible Gaming Award recognizes members at level 3, showcasing best practices and innovation in the delivery of their Responsible Gaming program.
Winner - Georgia Lottery Corporation, US
The Best FLAGSHIP for Level 4 in Responsible Gaming Award recognizes members at level 4, showcasing best practices and innovation in the delivery of their Responsible Gaming program.
Winner – British Columbia Lottery Corporation, Canada (BCLC)
During the closing dinner at the National Opera, Palais Garnier, the Best of the Best RG Award was bestowed on winner – the British Columbia Lottery Corporation, Canada (BCLC) – and was accepted by BCLC President and CEO, Pat Davis.
WLA would like to congratulate all applicants to both awards for their excellent contributions.