Visit the main site
World Lottery Association
Magazines
Best practice guides
Annual Reviews
Blog
Data Compendium 2024
Security and Risk Management
CSR & Responsible Gaming
Position and White Papers
Follow us on
Sports betting
Marketing best practices
TABLE OF CONTENTS
Preface
Preamble: The sports betting audience
Chapter 1: The offer
Chapter 2: Distribution
Chapter 3: Communications
Sports Betting Marketing – Chapter 4: Payout rate
Chapter 5: The fight against illegal competition
PLATINUM Contributors
Gold Contributors