WLA Members that operate horse betting must ensure that their operations are legal and transparent. In addition, lotteries adhere to internationally recognized standards for responsible gaming and security management, such as the WLA Responsible Gaming Framework and the WLA Security Control Standard, to ensure the protection of their players and the ability of companies to raise funds for good causes.
WLA members offer entertaining and engaging horse betting products that are safe and socially responsible. Products must also be interesting enough in the eyes of customers. However, it is sometimes difficult to compete and ensure customer retention when unlicensed betting companies operate illegally in the same jurisdictions as legal operators.
Unlike illegal operators, WLA members do not use irresponsible means of attracting customers. They do not aggressively promote their brands and horse betting products, nor do they recruit new customers through bonuses.
On the contrary, they work with local regulators to reduce the activities of unlicensed betting operators and channel betting into legal offerings.
